We've run the operations
your AI is supposed to manage.

For years I ran teams inside other people's operations. Customer Service, Sales, Digital Operations. We sold the work, never the software. The model is good enough now that the same job ships faster, with fewer hands on it, and we own the outcome the way we always did. HKR.AI is built from that.

Bespoke global teams and AI.
Built from the same Institutional Knowledge.

HKR.TEAM runs the team. HKR.AI runs the AI on top of it. Put them together and you get Managed AI Operations — one vendor, one accountability surface, one operating practice that gets sharper the longer you run it.

People & Operations

HKR.TEAM.

The people arm. We recruit, hire, and co-manage global remote teams across CS, sales, and operations. Every hire gets a dedicated Operations Manager who handles coaching and performance. Your leadership keeps control without carrying the weight.

AI & Operations

HKR.AI.

The AI arm. Our domain operators come through HKR's AI Fluency pillar to become AI-fluent before they touch your work. We call them Forward-Deployed Operators. Our version of the forward-deployed model, a domain operator, not an engineer. They embed in your operation, learn how the work actually runs, then run delivery as Human-in-the-Loop or Autonomous Agents on the surfaces that earn it. All grounded in HKR.TEAM's operational DNA.

HKR.TEAM + HKR.AI =

Managed AI Operations.

People plus AI, A to Z, one accountable partner. Every workflow our Forward-Deployed Operators observe goes in. Every decision a HITL operator makes goes in. Every drift the agents catch goes in. That's Institutional Knowledge — the asset HKR captures from inside your operation, scoped to your account, owned by HKR. It compounds with every loop. From the first hire to every system in production.

The people running it.

Sergiu Poenaru

Sergiu Poenaru

CEO / Founder
Iulia Fica

Iulia Fica

Senior Operations Manager
Cristina Bufnea

Cristina Bufnea

Head of Partnerships & Accounts
Andreea Salvan

Andreea Salvan

Senior Operations Manager
Sebastian Popa

Sebastian Popa

General Counsel
Casian Moiș

Casian Moiș

Recruiting Manager
Costin Dinoiu

Costin Dinoiu

Business Operations
Paula Columbu

Paula Columbu

Key Account Executive
Tudor Muresan

Tudor Muresan

Creative Associate

Board of advisors.

Andreea Cosmanescu

Andreea Cosmanescu

Int'l Tax & Compliance

Why operators implement
AI better.

Most AI implementations fail for the same reason: the people building them have never done the work the AI is supposed to improve.

An engineer can build a ticket routing system. They'll build it from a requirements doc. They won't know that your senior agents quietly re-route half the tickets themselves because the categories haven't been updated in years. They won't know that "urgent" means something different on Fridays, when clients submit bulk orders before the weekend. They won't know that the one person who handles returns also covers the Slack channels nobody documented.

I know because I was on the desk. For years, HKR.TEAM has embedded inside client operations — running the teams, managing the people, watching where the hours go. We built that knowledge working alongside the founders we serve. No requirements doc replaces it.

When HKR.AI builds an AI system for your operations, we're not starting from a spec. We're starting from what we've seen work, what we've seen break, and what your team actually does between the bullet points of their job description.

You've seen who we are. Let's scope your first workflow.